Inspired at Kindle
Now, dear readers, let us lift the stage curtain and show you some behind-the-scenes secrets from our humble office in the West Loop.
One of the challenging (and rewarding) aspects of our business is continuing to find ways to be inspired, energized, and enthused. Luckily, we work with a lot of very talented people who strive to stay on the cutting edge of pop culture, and are willing to share that knowledge.
One way we group share our inspirations in the office is through our Inspired Board, located conveniently in the Kindle kitchen.

So whenever we take a trip to the refrigerator, we also gain some inspiration or find a new idea. Everyone in the office is invited to participate, and the rules are very lax. We ask everyone to add something that inspires them, and people can add anything to the board that inspires them personally – be it personal, business, or cultural. Photos, magazine articles, icons, advertisements, stickers, websites, cartoon characters, book reviews, album covers, show site happenings, quotes, thoughts, and jokes have all made their way to the big board, and some have even sparked fantastic ideas.

We change out the images each month, creating a dynamic, evolving piece. We save the past images in a scrapbook that we can refer to for motivation. And since all of us visit the refrigerator at least once each day, it’s easy to keep tabs on inspiration and get fired up by new ideas.
What inspires you?